01
Intelligence & Strategy
What wins campaigns and positions brands.
- Political marketing
- Opinion and market research
- Qualitative and quantitative sampling
- SONDEO MX (phone polling)
- Digital marketing & SEO
- Deep tourism-sector experience
Political intelligence · Media · Native technology
Decisions backed by data.Audiences with purpose.Technology we build ourselves.
We combine opinion research, media operations and native software —including our own AI— so that governments and enterprises can move with certainty.
- 10+
- years operating media
- 6
- native products
- 100%
- in-house AI
What we do
Three fronts. One house.
We operate where decisions are won: on the data, on the audience and on the technology that holds both.
02
Media & Communities
We operate the outlets where audiences actually are.
- Quinta Fuerza (flagship outlet)
- Soy Playense (hyper-local)
- Hyper-local media networks
- Editorial strategy
- Distribution and audience growth
03
Technology & AI
We don't use trending apps — we build them.
- Nauyaka CMS and Nauyaka Studio
- CRM Fiscal and ZAPI (SAT/IMSS)
- Reportify WP · Súper Screenshot
- Native AI agents and systems
- Custom software for media
Native artificial intelligence
We build AI. We don't show off about it.
While others run courses on how to use trending apps, we develop the systems and agents our operations —and our clients'— use every single day. Nauyaka Studio is one of them: a conversational agent that hands you the parameters you need to decide better in a digital outlet.
- Conversational agents for newsrooms
- Coverage and opinion analysis engines
- Data pipelines and automated reporting
¿Cómo opera SONDEO MX?
SONDEO MX es nuestra encuestadora propia. Levanta llamadas telefónicas a escala nacional con calidad de muestra documentada y entrega trackings rápidos para campañas y estudios de mercado.
Y la IA, ¿qué hacen exactamente?
Construimos los agentes, no los consumimos. Nauyaka Studio es un ejemplo en producción: te entrega los parámetros para decidir mejor en un medio digital, sin abrir cinco dashboards.
Who trusts us
Governments, large enterprises and tourism-sector operators.
A decade delivering intelligence, media and technology to those who operate in complex environments.
Gobierno federal y local
Grandes corporativos
Turismo y hotelería
Medios y editoriales
Shall we work together?
Tell us what you're up against. We'll come back with a first read, not a templated quote.